News Broadcasting
Times Now Navbharat launches political satire show ‘Bhaiya Ji Superhit’
Mumbai: Times Now Navbharat has launched a new show “Bhaiya Ji Superhit” that will begin airing from 8 January at 10 p.m every Saturday.
The show is a political satire on the top news stories, current affairs and political affairs of the previous week, and is hosted by stand-up comedian Sundeep Sharma. The 30-minute weekend show will be presented through three key segments ‘Hafta Saptah,’ ‘Noora Kushti,’ and ‘Acchi Baat Hai.’
“Times Now Navbharat has successfully positioned itself as a preferred Hindi news channel in a short span of time, gaining unprecedented support from the country’s top influencers and viewers alike,” said Times Network group editor and Times Now Navbharat editor-in-chief Navika Kumar. “Our differentiated news shows like ‘News Ki Paathshala,’ ‘Sawal Public Ka,’ ‘Opinion India Ka,’ immediately resonated with the viewers. ‘Bhaiya Ji Superhit’ is a new show which presents a lighter side of the serious business of news.”
“Every Stand-up comedian at some point in their career dreams of hosting a TV show and I am extremely thrilled and excited to host my first TV show, Bhaiya Ji Superhit on Times Now Navbharat, a channel from the largest media group,” said Sundeep Sharma. “I have a very desi brand of humour and the audience feels connected to me as one amongst them and I am hoping to make the same connection through television.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
