News Broadcasting
Times Now Navbharat emerges as the fastest growing Hindi News Channel
Mumbai: Making a big impact in the Hindi News space with innovative and differentiated content formats, Times Now Navbharat, has emerged as the fastest growing channel in the Hindi News Category on the back of fastest news, exclusive news breaks and most viewed prime-time shows – News Ki Pathshala and Sawal Public Ka. Surpassing its contemporaries with a wide margin, the channel has registered 115 per cent increase in TVTs in the prime-time band. The channel has also achieved an astounding growth of 90 per cent in its video views on YouTube and Facebook in the last FY23.
Times Now Navbharat group editor, Times Network and editor-in-chief Navika Kumar said, “We are extremely proud to witness Times Now Navbharat’ s promising growth and strong resonance with the viewers, since its launch. With superior news content and interactive show formats that focuses on issues that directly impact the people, Times Now Navbharat has successfully redefined the Hindi News genre to become the preferred Hindi channel of the viewers on TV and social media. I am confident that these numbers will only further our zest in scaling Times Now Navbharat to new heights and set new industry benchmarks.”
Making a mark in the prime-time band with its one-of-a-kind show format, the channel’s 9 pm show News Ki Pathshala has registered a growth in its TVTs with 158 per cent increase, highest in the cohort (BARC| HSM| 15+ Pay| Growth basis AMA in Wk.18’22 Vs Wk.13’23, WD 2100-2200hrs). Recording a consistent increase in viewership on a weekly basis, the show in the latest Week13’23 secured a TSV of 6.3 minutes, ranked at No.3 in the category and 11 per cent market share (BARC| HSM| 15+ | Weekdays 2100-2200hrs). Bringing a paradigm shift in the style of news presentation on Television, ‘News Ki Pathshala’ anchored by Sushant Sinha decodes the news and current affairs with fresh perspectives for its viewers. A huge hit on digital platforms ‘News Ki Pathshala’ is one of the most shared and liked TV news shows on various social media platforms. The show that connects with the masses with an in-depth and easiest explanation of complex issues, with clear facts, garnered 92 Million views on Facebook and 32 Million views on YouTube in March (Source Youtube : Vidooly , Facebook: Crowdtangle).
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
