News Broadcasting
Times Now in ‘reporting’ deal with ‘Corporate’
MUMBAI: Bollywood is increasingly turning to news channels for in-film placement. The latest in line is Times Now. The English news channel has joined hands with Madhur Bhandarkar’s much awaited film Corporate. As part of the storyline, Times Now correspondents will be spotted in the movie, reporting news stories.
Says Times Now VP and business head Partho Dasgupta, “Through the association with the movie Corporate, Times Now will be able to reach out to it’s ‘urbane viewers’, who enjoy Madhur Bhandarkar’s brand of real-life entertaining modern cinema. In-film placements such as this, provides a platform for both the brands to leverage mutual strengths and credibility. We are delighted to be a part of this innovative marketing alliance and are confident that our viewers will also appreciate the same.”
Adds Sahara One Motion Pictures head -marketing Priti Shahani, “Times Now’s partnership is perfectly synergistic with the film, since the film depicts a lot of the real life journalism as seen in recent times. Times Now, being a part of the Times network, stands for the highest benchmarks in the level of professional and contemporary journalism, and thus lends a lot of authenticity to the realism that is usually expected in a Madhur Bhandarkar film.”
Corporate is an expose, that highlights the constant murky ‘behind-the-scenes’ maneuvers that take place in the corporate world, and the film reflects all that goes on behind the glitzy and glossy exterior of corporate world.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
