News Broadcasting
Times Now & ET Now launched on Australian streaming service Flash
Mumbai: Strengthening its foothold in Australia, Times Network has launched two of its news channels Times Now and ET Now on Australian streaming service Flash, in partnership with Foxtel Group.
Flash is a dedicated Live and on-demand news streaming service that features more than 20 local and global news sources. The news network will cater to the content preferences of the viewers in the region, with a focus on India, it said on Monday. “As the only Indian news channels available on Flash, Times Now and ET Now will deliver reportage on national, political, local, financial & business news, and enable Australian viewers to stay informed on the latest and trending news stories from India,” it further added.
“With an evolving consumer preference for watching Live news content across platforms, we are excited to partner with Flash, to provide Australian viewers access to our best-in-class news channels on a dedicated news streaming service,” said Times Network COO and executive president Jagdish Mulchandani. “We are thrilled to enhance our reach in the region with this launch. Delivering reliable and world-class TV viewing experience, I am confident that our news channels will be an enriching addition to the discerning viewers seeking superior global and India news reportage.”
“Flash will transform the way Australians consume the news that matters to them by bringing together the widest range of local and international live news sources in a single, easy-to-use, feature-packed service,” said Flash CEO Julian Ogrin. “And we are thrilled to have Times Now and ET Now as part of this unrivalled offering on Flash.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
