News Broadcasting
Times Network launches TIMES NOW WORLD & Mirror NOW in the Middle East
MUMBAI: Expanding its footprint in international markets, Times Network, India’s premium broadcast network launched TIMES NOW WORLD and Mirror NOW in the Middle East on du TV, an evolutionary digital entertainment offering delivered by leading UAE-based telecom operator du, from Emirates Integrated Telecommunications Company (EITC). Offering compelling content to viewers across best-in-class news, Hollywood, and Bollywood entertainment, Times Network is an expert curator of segmented and differentiated content across genres. With a presence in over 100 countries, the network further strengthens its foothold in the UAE catering to the content preferences of Indian and South Asian communities.
With this foray into the Middle East, TIMES NOW WORLD and Mirror NOW further enhances the footprint of the network’s existing offering in the region with TIMES NOW, ET NOW and Zoom. Serving viewers’ appetites for global content, TIMES NOW WORLD, the first HD channel from the network in the Middle East, follows the same ethos of the legacy brand TIMES NOW in bringing news with credibility, speed, accuracy and an unbiased approach. Putting citizens first, Mirror NOW, another new entrant in the market, is a channel that has redefined the norms and re-written the rules for new-age, viewer-centric journalism.
Commenting on the new launches, Jagdish Mulchandani, COO & Executive President, Times Network said, “Our alliance with du, the foremost telecom leader in the Middle East, to launch TIMES NOW WORLD and Mirror NOW is both exciting and enriching. We have successfully secured a premium position in the market with our existing content offerings and I am confident that our latest additions will provide a complete bouquet of news and entertainment to the discerning taste of the Indian diaspora.”
Fahad Al Hassawi, Deputy CEO – Telco Services, EITC said, “At du, we place premium emphasis on ensuring that our Home solutions customers have access to world-class entertainment and content that enriches their lifestyle needs. With the arrival of even more compelling content options, we are thrilled to be delivering customers more of what they want through the continual evolution of our carefully curated content portfolio.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
