News Broadcasting
Times Network emerges as the fastest growing Digital Video News Publisher Across News Categories
Mumbai: Times Network, India’s premium broadcast network, emerged as the fastest-growing digital news networks in the country, amassing over four billion monthly reach across channels during February 2023-24. This milestone solidifies its position as the go-to source for credible, accurate, and decisive news & analysis across English and Hindi general news and business news categories.
Dominating the digital news video landscape, Times Now emerged as the most watched English news channel on YouTube, garnering over 8.1 crore views in February 2024 and clocking close to one billion reach every month. Reaffirming its position as a formidable force in the English news category, Times Now demonstrated exceptional growth, recording an impressive surge of 185% during February 2023-24. During pivotal National events like the Ram Mandir inauguration and Republic Day, the channel dominated YouTube with a staggering peak live concurrency of over 2 lakh viewers on Republic Day. (Source: Databeings & Playboard Data)
In a remarkable surge, Times Now Navbharat experienced an unprecedented growth of 235%, emerging as the fastest-growing Hindi news channel on YouTube between February 2023 and February 2024. Outshining its counterparts by threefold in year-on-year expansion, Times Now Navbharat has amassed 90 lakh subscribers on YouTube in just two and a half years since its inception, solidifying its position as a preferred choice of Hindi heartland. Boasting over 2.4 billion reach and garnering 30 crore monthly views, the channel has become the go-to destination for viewers. Notably, the channel witnessed a surge of 373% in LIVE views in FY24 compared to the previous fiscal year and a substantial increase in watch time by about 450% during FY24. (Source: Playboard data)
In the English business news category, ET Now experienced an astonishing 853% y-o-y growth. Subsequently, ET Now Swadesh’s YouTube views surged by 245% year-on-year in the Hindi business news category. The two business channels together have a reach of around half a billion every month. (Source: Playboard data)
Times Network COO and president Rohit Chadda said, “This is a remarkable growth trajectory for Times Network, making it the preferred news publisher in digital videos across the world. All our news channels have consistently outpaced competition in growth, underscoring our unwavering commitment to excellence. With the rise in SVOD consumption in the entertainment genre, Live News is one of the few genres that still allow brands to advertise to premium consumers at scale. Our bespoke video advertising solutions empower brands to craft compelling messages and strategically target the right audiences. This momentum encourages us to continue creating innovative content solutions for the brands and setting industry benchmarks.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
