iWorld
Times Internet Launches M360 publishing platform to empower digital publishers
MUMBAI: To resolve rising complexities in digital publishing – both in terms of technology and monetization options, Times Internet has launched the M360 platform that will help Indian publishers navigate a dynamic digital media landscape with an end-to-end solution. M360 enables cross-platform publishing, content personalization, audience insights, and free-and-fair advertising at scale. This "Software-as-a-Service(SaaS)" platform is designed to integrate comprehensive publishing capabilities with a seamless experience and is now available at a competitive price along with a cost-efficient ad revenue share.
As the most comprehensive publishing platform in the world, M360’s Content Management System provides the convenience of being both simple and reliable and is integrated with major platforms like Google AMP, Facebook IA, and Apple News. It sports an intuitive Website Builder and an advanced Machine Learning-backed content intelligence engine that drives contextuality and provides every avenue of monetization under a single umbrella with seamless access to the Colombia Audience Network and Data Management Platform (DMP). This enables publishers to build unique audience profiles for precise targeting, directly sell slots, and engage with premium programmatic revenue partners, or choose from a roster of quality ad-networks for their campaigns.
Speaking about the launch, Times Internet COO Puneet Gupta said, “Technology has become an intricate part of publishing – from authoring to hosting, to personalized layouts, algorithms, faster load time and monetization – consuming disproportionate bandwidth of publishing teams and organizations. Built over the very same components that power The Times Of India Digital, M360 aims to bring these technology gains to the smallest of the publishers allowing them to focus on bringing great content to their readers. “
M360 co-founder Arjun Satya added, “M360 is a world-class SaaS platform built in India that helps publishers develop engaging content through its CMS, grow traffic and drive personalized ad campaigns thereby increasing effective CPM. With the increase in ad revenue along with reduced engineering and IT costs, our publishers on M360 are seeing a 40-60 per cent increase in their operating profits than before.”
M360 leverages Times Internet's premium ad network, Colombia, to monetize its publisher traffic. With more than 15 Bn personalized feeds across content and ads to over 470 Mn+ users across 110 publishers, the Colombia Audience Network has monetized 55% of digital news traffic in India for the last 2 years. It offers marketers the advantage of content recommendations, video, and native advertising to deliver a seamless and highly engaging content experience to its nearly half-a-billion loyal audience. M360's users also have access to a dedicated support team for rapid query-resolution and to help them make the most out of their monetization requirements.
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iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
