eNews
Times Internet buys majority stake for $15 milion in Taskbucks
MUMBAI: Indian digital products company Times Internet from the Times of India group has acquired a majority stake in Taskbucks – a mobile-only tasks marketplace. Taskbucks matches consumers with brands and enterprises on its platform. Companies offer tasks to consumers, who are rewarded for completing these micro tasks via the Taskbucks marketplace.
Times Internet VP corporate development Miten Sampat says, “Taskbucks is reducing friction in the connection between consumers and companies, in a way that drives value for both. As hundreds of millions of Indians get connected with smartphones, Taskbucks is one of the few services that has an immediate and clear value proposition for the consumer. Led by a strong, experienced team, I’m confident Taskbucks will add value to millions of Indian consumers.”
“We intend to use this funding to build out more ways for companies to leverage access to our 5 million strong and rapidly growing user base. We will soon be launching Taskbucks Pro, a premium version of Taskbucks, where users can perform real-world tasks for brands, to earn more. We’ll also be working closely with Times Internet to build our brand and drive growth of our mobile app,” added Taskbucks CEO Kumar Apurva.
Taskbucks currently offers brands the option for app discovery, user retention, referral tasks, offer signups, and social content sharing, as promotions that they can offer consumers.
Taskbucks is owned by DigiSmart Digital Media, a Gurgaon based company, founded in 2014 by Kumar Apurva. Kumar has over 15 years of new media and start up experience in the field of Internet and mobile space, playing a senior role at companies such as Info Edge, ValueFirst, Way2Online, and Times Internet.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
