iWorld
Tik-Tok begins testing ‘link in bio’ feature to monetise its billion plus user-base
MUMBAI: Popular social networking app Tik-Tok has begun limited test of a feature that will allow users to add links to products and e-commerce sites on their bio and posts. The Chinese short-video making platform, with a billion plus users, has been exploring ways to monetise its ever-increasing user-base and the new feature will put it in direct competition with established players like Facebook and Instagram, both of which let its users monetise their content.
The new feature allows content creators on Tik-Tok to insert product links, offering users the ability to send their viewers to shopping websites effortlessly to monetise its platform. The ‘link in bio’ feature was first rolled out by Instagram and was subsequently adopted by Facebook as well.
The new feature was first noticed by marketer Fabian Bern, a marketer and according to the video shared by him on Twitter, the users can now swipe on a post to directly visit an e-commerce platform to buy a product.
BREAKING: TikTok launches 'link in bio' & 'social commerce URLS' in videos @MattNavarra @TaylorLorenz @sarahintampa @TechCrunch @thenextweb @techinasia #tiktok pic.twitter.com/HczzHOHCNf
— Fabian Bern 法比安 (@iamfabianbern) November 14, 2019
Launched in 2017, the app developed by ByteDance, currently has over 1.5 billion users worldwide. The app is immensely popular in India. According to app research firm Sensor Tower: “India has been the biggest driver of TikTok's popularity, giving it 466.8 million downloads. China generated the second-most downloads, with 173.2 million or 11.5 percent. The US came in third, with 123.8 million downloads, or 8.2 percent. And that's not even including third party Android installs. Specifically, India drove up 277.6 million downloads so far this year, roughly 45 percent of all global installs for the app this year.”
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
