iWorld
Through its latest marketing innovation, ALTBalaji launches off by taking the interactive ooh route for mom: mission on mars
MUMBAI: ALTBalaji, India's leading home-grown OTT platform, in their latest bid to capture the imagination and attention of the viewers has launched a campaign unlike any other by adopting an innovative OOH (out-of-home advertising) hoarding to promote its recent original M-O-M: Mission on Mars. The hoarding featuring the four lead characters and a rocket which is shown taking off, placed at a high-visibility locale in Mumbai, is leaving everyone mesmerized. The rocket on the hoarding is visually appealing where it moves upwards and downwards in motion immersing one in the world of space and science; the show's core theme. This latest marketing innovation by ALTBalaji is a testament to their core value of providing content and offerings that rise above the rest.
Speaking on the innovation, Divya Dixit, Senior VP and Head Marketing, ALTBalaji says, "ALTBalaji stands for innovation and disruption whether in content or marketing. Marketing the show, that has science in its core element, in a never-seen-before manner, lies perfectly in sync with adopting new-age technology that appeals to our target audience. The innovation hoarding doesn’t just grab eyeballs, but registers in the minds of the audience owing to its novel concept.With each show the challenge is to break the mould and do something new appealing to the audience."
Mission over Mars, is certain to inspire not just women but people across the globe, to pursue their dreams with utmost sincerity and dedication and that ‘nothing is impossible.’ With 44 Originals as part of its vast and diverse, multi-genre content library, ALTBalaji continues to entertain the audiences across the globe like never before. Shows like ‘Apharan,’ ‘Home’ ‘The Test Case’ ‘Kehne Ko Humsafar Hain,’ ‘PuncchBeat’, ‘Karrle Tu Bhi Mohabbat’ have received adulation and accolades aplenty from all corners of the world and M.O.M is sure to join their ranks.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
