News Broadcasting
Three million homes have no CBS service via TWC
MUMBAI: As Time Warner Cable and CBS continue their negotiating deadlock, Starcom MediaVest researcher Sam Armando has discovered how widespread the blackouts are individually in the New York, Los Angeles and Dallas markets. TWC has refused to make the figures available.
Armando writes in a blog post that 17 per cent of homes in both New York and Dallas are without the local CBS station, while the figure climbs to 26 per cent in the Los Angeles market.
On a national level, the number of homes with CBS-owned local stations blacked out is around 3.2 million, according to CBS. Showtime is off the air across TWC’s national footprint, as TWC and CBS continue to battle over terms of re-upping a carriage deal. The blackouts started 2 August.
CBS has called on talent to encourage TWC customers to switch providers and on Monday brought the Manning brothers into the fold. A newspaper ad in New York might suggest CBS thinks the blackouts could continue until 15 September.
“You could miss this historic matchup,” the ad reads, referring to the New York Giants vs. Denver Broncos game on that Sunday, with Peyton and Eli Manning facing off.
The ad also suggests viewers could miss the much-anticipated college game between Alabama and Texas A&M on 14 September “featuring Heisman winner Johnny Manziel.” That copy could become moot any day now as Manziel is under NCAA investigation for receiving payments for his autograph; he could be suspended for the game.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
