iWorld
Threads available via web: Connect anywhere, anytime!
Mumbai: Threads is a new social media platform and mobile app from Instagram and its parent company Meta. It’s a microblogging platform, which means you can publish bite-sized posts called “threads” that can feature things like photos, text, or links. The platform also lets you comment on and like others’ threads.
Threads is now available via the web, enabling users to connect anywhere, anytime. This platform was previously available exclusively through mobile applications, and has taken a significant leap forward by extending its reach to web browsers. This expansion empowers users with the flexibility to access and engage with Threads’ features seamlessly from any internet-enabled device, further enhancing the user experience and breaking barriers related to device compatibility.
One can access Threads on the web by opening up a web browser on their PC and going to the Threads’ website.
If one has a Threads account set up already, then all they have to do is log in with the username and password of the Instagram account that is linked to the Threads account. Threads accounts can only be made from an existing Instagram account, hence the need for an IG username and password to log in is a must.
With Threads now accessible via the web, users no longer face constraints linked to specific operating systems or device types. Whether on a laptop, desktop, or tablet, this web-based version ensures a uniform and feature-rich experience, allowing users to stay connected with their social circles regardless of the device they are using. The shift to a web-based interface also means users can seamlessly transition from mobile to desktop environments without compromising functionality or ease of use.
Some experts have given their opinion on how it can be beneficial to the users!
Edited excerpts
Tech content creator Dhananjay Bhosale
Having access to a web platform is always a plus point. I work on my laptop throughout the day so being able to access the website on my laptop is always welcome! Plus Meta recently introduced audio features and now even edits are also possible so this is very beneficial as we can not only correct our typos quickly but also type long posts easily with the voice feature. Meta should have launched threads with these features, but it’s better late than never. These features are free for all users so that every user can avail of them, whereas other platforms charge for the same set of features.
Storyteller and content creator Ruchika Lohiya
Threads is constantly evolving to enhance user experience and provide valuable tools for its users and creators. The web feature has made it easier to communicate in a fast way, as it is accessible via app and website. It is an impactful way to communicate with people with less content but big words! Connecting with one’s circle has become much easier. The user experience will be seamless not only for creators but for everyone. As a user, I am enjoying the web experience and at the same time exploring the web interface to use it at its best.
As the digital realm continues to expand, innovations like Threads pave the way for a more interconnected and accessible future.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
