GECs
Third edition of Hutch Kalakka Povathu Yaaru on Vijay TV
MUMBAI: Riding high on the popularity of laughter challenge contests, the new season of Hutch Kalakka Povathu Yaaru on Vijay TV is all set to launch on 9 March.This will be the third edition of the show.
The winner of this contest stands to win a grand prize of 5 million. Since the past series have raked in the popularity; the channel has decided to bring in contestants from across the globe this time around. The show also promises a fresh new line up which will include female contestants as well. Judges on this show include Chinni Jayanth and Madan Bob.
The first round of auditions to pick a fresh set of talents shall take place on the 11 and 18 February. The first set of auditions will take place in Tirunelveli, Madurai and Coimbatore and at Chennai, Pondycherry and Salem on 18 February.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
