iWorld
Thinkin Birds Communications secures creative mandate for Curry Up Now
Mumbai: Thinkin’ Birds Communications has won the creative media mandate for Curry Up Now, a popular fast-food brand headquartered in California, USA. The mandate includes digital media, campaigns, website management duties, and more.
Curry Up Now, known for its innovative approach to Indian street food and its fusion with global flavors, has entrusted Thinkin Birds Communications with the task of shaping its creative narrative and branding strategy to propel the brand to new heights.
Curry Up Now CEO Akash Kapoor said, “We are excited to welcome Thinkin Birds Communications to the Curry Up Now family as our creative partner. Their demonstrated creativity and insight into our industry is impressive, and we believe they are the right choice to drive our brand’s creative vision forward”
Curry Up Now has rapidly expanded across the nation, offering a delightful assortment of Indian-inspired culinary creations, from classic curry dishes to inventive street food items. The partnership with Thinkin Birds Communications is poised to usher in a new era of creativity, bringing fresh energy to Curry Up Now’s marketing efforts.
Commenting on the newest addition to their roster, Thinkin Birds Communications CEO and co-founder Bhavik Mehta said, “We are thrilled about the partnership with Curry Up Now on this exciting journey. Our team is committed to creating innovative and memorable campaigns that will capture the essence of Curry Up Now’s delectable cuisine and vibrant culture”
Thinkin Birds Communications will be responsible for developing and executing comprehensive advertising campaigns, encompassing brand strategy, creative design, digital and social media marketing, and more, to reinforce Curry Up Now’s position as a leader in the restaurant industry.
iWorld
OpenAI hits back at Elon Musk’s lawsuit ahead of trial
Company calls claims “baseless” and accuses Musk of trying to disrupt a rival.
MUMBAI: When the stakes are measured in billions and egos are involved, even Silicon Valley titans can turn a courtroom into a battlefield. OpenAI has issued a sharp public response to Elon Musk’s ongoing lawsuit, accusing the billionaire of filing the case to harass a competitor rather than address genuine concerns. In a strongly worded statement shared on its official X account, OpenAI described Musk’s allegations as “baseless” and suggested the lawsuit is an attempt to disrupt the company as the case heads toward trial later this month in Oakland, California.
The response comes after Musk’s legal team recently amended the complaint, proposing that any damages potentially exceeding $150 billion should go to OpenAI’s nonprofit entity rather than to Musk personally. OpenAI questioned the timing and motive behind this change, calling it a late-stage attempt to “pretend to change his tune” on the nonprofit structure.
The company further labelled the lawsuit a “harassment campaign”, arguing that Musk’s actions are driven by personal rivalry, ego, and a desire for greater control and financial upside.
At the heart of the dispute is Musk’s claim that OpenAI has abandoned its original nonprofit mission of developing artificial intelligence for the benefit of humanity. A co-founder who left in 2018, Musk is seeking governance changes, including the removal of CEO Sam Altman from the nonprofit board, and the return of certain financial gains linked to Altman and President Greg Brockman.
OpenAI has firmly rejected these allegations, maintaining that its current hybrid structure, a public-benefit corporation overseen by a nonprofit parent remains true to its long-term goals. The company has also previously accused Musk of anti-competitive behaviour aimed at weakening its leadership.
As the case prepares for a jury trial, this public exchange highlights the deepening rift between two of the most influential figures in the AI revolution and raises broader questions about governance, mission, and power in the fast-moving world of artificial intelligence.
In the high-stakes game of AI, it seems the real drama isn’t just inside the models, it’s playing out in courtrooms too.
