Applications
ThinkAnalytics launches ThinkFAST Solution at NAB Show 2024
Mumbai: ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights, and targeted advertising will be exhibiting at NAB Show 2024 with the latest product developments for cross-platform targeted/contextual advertising, content discovery, and viewer data insights. Demonstrations on the ThinkAnalytics booth in West Hall of the LVCC (booth W1313) and on the AWS booth (booth W1701) include ThinkFAST, a new innovative AI-powered content scheduling FAST channel solution for content rights holders to reduce time to curate content for channels, drive higher audience engagement and reduce churn.
ThinkAnalytics will also be showcasing existing solutions to help content platforms, publishers and advertisers covering:
Personalised content discovery: Helping content owners increase content engagement with deeper personalisation and recommendations reducing churn and driving higher audience value.
Generative AI: Pioneering the next wave of innovation with ThinkAnalytics’ GenAI powered conversational voice and chatbot for content discovery and audience engagement.
Targeted/Contextual Advertising: Transforming customer first-party data into real-time audience segments at scale with advanced addressability and household composition insights.
Think360, ThinkAnalytics’ customer engagement platform, will be showcased throughout the West Hall on the ThinkAnalytics stand and the AWS stand. This solution has been integrated by the UK’s Channel 4, enabling content recommendations to be tailored to each user’s viewing tastes and preferences on and off platform. Channel 4 uses Think360’s insights to deliver relevant and personalized recommendations and increase streaming growth and subscriber loyalty.
“As the industry looks for new ways to address challenges in growing its user base and reducing churn, we are accelerating innovation by working with some of the biggest brands to pioneer new ways of using GenAI that increase engagement with viewers, even unregistered users. We are excited to showcase our solutions for streaming platforms, content rights holders and broadcasters at NAB Show once again,” said ThinkAnalytics CEO Marc Aldrich. “Our unique products bring innovative solutions to reduce churn on streaming services, to build FAST channels from content libraries, and for the development of targeted TV advertising.”
Marc Aldrich will be speaking at the Devoncroft Executive Summit co-located with NAB Show on Saturday, 13 April. He’ll be participating in the panel “The Technology Supplier C-Suite: Strategies for an Evolving Market” at 1:40 pm. Tickets for the Devoncroft Executive Summit are available for purchase through the NAB Show website through the “Conferences & Programs” section of the pass options.
To book a meeting with ThinkAnalytics at NAB Show 2024, click here.
Applications
AI Impact Summit ’26: Adobe offers Firefly, Photoshop free to Indian students
Adobe to equip 15,000 schools, 500 colleges with free AI tools
NEW DELHI: Adobe has unveiled a major education-focused investment to expand access to its AI-powered creative and productivity tools for students in India, as the company deepens its alignment with the government’s skilling and creator-economy ambitions.
Announced at the India AI Impact Summit, the initiative will provide applications such as Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The package includes software access, structured curriculum, training modules and industry-recognised credentials.
The programme supports the government’s ‘Create in India’ vision and the Union Budget 2026 goal of generating two million jobs in the animation, visual effects, gaming and comics (AVGC) sector by 2030.
Working with the government, Adobe said it will make its AI tools and learning resources available at no cost to 15,000 schools and 500 colleges equipped with Content Creator Labs.
Shantanu Narayen, chair and ceo of Adobe, said the move would expand creative opportunity for millions of Indian students while accelerating the prime minister’s vision for a digitally skilled workforce.
Adobe said Firefly integrates creative AI models from partners including Google, OpenAI and Runway, enabling users to generate content using multiple models. Acrobat Pro will support productivity and collaboration tasks such as editing text and images.
Separately, Adobe India has partnered with NASSCOM FutureSkills Prime, a digital skilling initiative backed by the ministry of electronics and information technology, to offer free courses and certifications. The programmes are aimed at preparing students for roles across design, animation, gaming, marketing, media, e-commerce and technology.
