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The Viral Fever (TVF) & Sunstone partner for the new show ‘NCR Days-Dreams, Dosti और MBA’
Mumbai: The Timeliners, an integral entertainment channel of The Viral Fever, popularly known as TVF, announced its collaboration with India’s leading higher education service provider, Sunstone, on Tuesday, for their upcoming show, NCR Days-Dreams, Dosti और MBA. The trailer for the show was released on TVF on 15 July.
Written and directed by Ambrish Verma, the brand and the USP of Sunstone are embedded seamlessly in the story of the show, moulding the students and guiding them towards a bright future. Nikhil Vijay, who has been seen before in TVF’s Hostel Dayz, College Romance, and many other shows and properties, is the lead of the show.
NCR Days-Dreams, Dosti और MBA is a concept well married to the brand positioning of Sunstone, spotlighting today’s motivation and intention for one’s success, that is not evaluated on the basis of their past records.
The show is a coming-of-age story of a small-town boy, Monu, who moves to a metro city to acquire an MBA degree. During the course of his MBA, Monu becomes a better human being, learning through his surroundings and the people he befriends at his institute. It’s the story of selfish, conservative, frivolous Monu, who evolves into a more empathetic and considerate human being over the course of the show.
The show stages the journey and lives of students in and out of their MBA college days, also exploring their personal lives along with the dynamics they share with each other.
Speaking about the collaboration, TVF president Vijay Koshy said, “The show is an ode to life. It’s a new-age story of a small-town boy moving to a metro city and experiencing life with people from diverse backgrounds. Sunstone enables higher education aspirants from small cities to achieve their dreams through their benefits. The show captures the hustle Monu and his friends undertake in their MBA college and personal lives too. Their relationship dynamics and Sunstone itself are instrumental in shaping them at every step of their way, helping them grow to be better managers for their competitive future.”
“The core thought of the show is that everyone should aspire to be in a better place in life by being a better human. It is set up in NCR because, having been brought up there, I’ve felt one thing about it-either it changes you or you constantly fight to stay who you are,” said Ambrish Verma.
Speaking about the partnership, Sunstone co-founder and COO Piyush Nangru said, “We are excited to be associated with The Viral Fever for a brand-new show, NCR Days-Dreams, Dosti और MBA. We believe TVF to be a perfect fit given their deep understanding and connection with the youth of our country, our core TG. Through this association, we want to reach out to millions of students who dream of breaking their status quo and choose an MBA to realise the same. Our unique offering with industry-aligned courses, expert masterclasses, relevant internships, and training boot camps ensures that students are truly industry-ready from day one of their careers. And what’s better than conveying our ethos through a web series created by one of the country’s most loved storytellers online.”
Founded by Arunabh Kumar in 2012, with innumerable shows in the realm of student life, like College Romance, Flames, Kota Factory and Hostel Dayz, TVF has pretty much completely dominated the entire category across platforms.
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Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
