English Entertainment
‘The Tara Sharma Show’ gets set to discuss parenting on Star World
MUMBAI: While parenthood is a beautiful phase, it comes with its own set of challenges. A new upcoming show, The Tara Sharma Show is set to discuss topical parenting issues with people from different walks of life. Sharma plays the role of a non-patronising moderator as she and her guests share experiences, discuss, debate, laughs and learn as they grow together as parents on the journey of bringing up kids. The show will air at 11 am on Sundays, starting on 30 November on Star World.
There will be celebrity and non-celebrity guests on the show as well as tips from professionals like child psychologists, educationists, pediatricians etc, inspirational stories and personal anecdotes. Celebrity guests who will feature on the Sharma’s tete-a-tete with’ segment of the show include Kajol, Shilpa Shetty, Mary Kom, Juhi Chawla, Vivek and Priyanka Oberoi, Konkona Sen Sharma and Tisca Chopra, among others.
The Tara Sharma Show creator, host and producer Tara Sharma Saluja commented, “Our show has been a great way for me to be with our kids and continue to work as being the creator, co-producer and host of the show a lot of my work happens from home and as it is centered on topics relevant to children, I can draw from real life experiences and research too. I am a big believer in each to their own, one should never judge another parent as each one’s situation is different, yet we can share and perhaps learn from each other.”
The first episode will see actress and mother of two- Kajol, on the hot seat, as she opens up on the experience of becoming a mother, playing a parent to two young kids and balancing her home and work life. The episode will also have a discussion on stay-home mums, mompreneurs and work-from-home mums, by a group of articulate mums with differing views on the subject.
Johnson and Johnson marketing director Ganesh Bangalore said, “Johnson’s Baby has been witness to the strong bond between mother and baby and has a heritage of over 125 years. This has been achieved, largely by identifying and meeting the needs of babies and the needs of mothers for their babies. This approach has helped us stay modern and contemporary, connected with the new generation mom.”
“We’re delighted to partner again with Johnson’s Baby, who really understands in the most progressive manner, the value of content and creative integrity. With Star World as our broadcast partner and an extensive digital presence including exclusive yearlong content on a premium YouTube partner channel, our objective of creating a truly multi-platform property has been achieved with content quality and audience engagement,” said The 120 Media Collective founder and CEO Roopak Saluja.
UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.
For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.
Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.
But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.
“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”
Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.
Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.
Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.
The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.
Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.
Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.
“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.
The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.
The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.
Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.
This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.
Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.
Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.
That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.
“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”
Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.
