English Entertainment
‘The Tara Sharma Show’ gets set to discuss parenting on Star World
MUMBAI: While parenthood is a beautiful phase, it comes with its own set of challenges. A new upcoming show, The Tara Sharma Show is set to discuss topical parenting issues with people from different walks of life. Sharma plays the role of a non-patronising moderator as she and her guests share experiences, discuss, debate, laughs and learn as they grow together as parents on the journey of bringing up kids. The show will air at 11 am on Sundays, starting on 30 November on Star World.
There will be celebrity and non-celebrity guests on the show as well as tips from professionals like child psychologists, educationists, pediatricians etc, inspirational stories and personal anecdotes. Celebrity guests who will feature on the Sharma’s tete-a-tete with’ segment of the show include Kajol, Shilpa Shetty, Mary Kom, Juhi Chawla, Vivek and Priyanka Oberoi, Konkona Sen Sharma and Tisca Chopra, among others.
The Tara Sharma Show creator, host and producer Tara Sharma Saluja commented, “Our show has been a great way for me to be with our kids and continue to work as being the creator, co-producer and host of the show a lot of my work happens from home and as it is centered on topics relevant to children, I can draw from real life experiences and research too. I am a big believer in each to their own, one should never judge another parent as each one’s situation is different, yet we can share and perhaps learn from each other.”
The first episode will see actress and mother of two- Kajol, on the hot seat, as she opens up on the experience of becoming a mother, playing a parent to two young kids and balancing her home and work life. The episode will also have a discussion on stay-home mums, mompreneurs and work-from-home mums, by a group of articulate mums with differing views on the subject.
Johnson and Johnson marketing director Ganesh Bangalore said, “Johnson’s Baby has been witness to the strong bond between mother and baby and has a heritage of over 125 years. This has been achieved, largely by identifying and meeting the needs of babies and the needs of mothers for their babies. This approach has helped us stay modern and contemporary, connected with the new generation mom.”
“We’re delighted to partner again with Johnson’s Baby, who really understands in the most progressive manner, the value of content and creative integrity. With Star World as our broadcast partner and an extensive digital presence including exclusive yearlong content on a premium YouTube partner channel, our objective of creating a truly multi-platform property has been achieved with content quality and audience engagement,” said The 120 Media Collective founder and CEO Roopak Saluja.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
