News Broadcasting
The Q unveils first brand campaign ‘Sabse Alag, Sabke Liye’
Mumbai: Hindi General Entertainment channel The Q has launched its maiden brand campaign titled ‘Sabse Alag, Sabke Liye.’ The integrated marketing push is aimed at deepening awareness, increasing reach, and driving inclusivity for the channel while strengthening its ‘Zara Hatke’ proposition as it embarks on to the next phase of growth.
Actor Ravi Dubey has been roped in as the face of the campaign to leverage his popularity among existing and new viewers, especially in the hinterland.
The campaign comprises two brand films conceptualised and executed by Mumbai-based integrated communications agency Blitzkrieg. Currently on air on The Q, the ad films will be extensively promoted beyond the network as well. The films are complemented by a catchy brand song that will be promoted strongly in key markets through radio and music apps.
Besides the on-air promotion, the campaign will be amplified on digital, social media, print, and radio. In addition to targeting consumers, it will also address stakeholders and advertisers by showcasing the channel’s promise, strength and wide variety of offerings. said the channel in a statement.
In a bid to keep viewers engaged following the brand campaign launch, The Q will run a ‘Watch & Win’ contest titled ‘The Q Dekho Sona Jeeto.’ Specifically timed around year-end, the contest will be integrated into the channel’s prime time to give the viewers an opportunity to win gold, daily.
“2021 has been exciting and rewarding for us at The Q. We have not simply brought the best of digital on to television, but have also given digital talent an opportunity to be on television,” said The Q CEO Simran Hoon. “We have partnered with platform and creators to offer content that keeps our viewers engaged and entertained while building a robust library of content cutting across genres. Our storytelling style has created a distinct position for us in the industry and this helps us win over not just new viewers but also advertisers. Our latest campaign ‘Sabse Alag, Sabke Liye’ reinforces our commitment to our viewers to provide differentiated content while we embark on our next phase of growth in a ‘Hatke’ style.”
“’Sabse Alag, Sabke Liye’ is well integrated and is sure to strike a chord with viewers. It is an ode to our existing viewers, thanking them for their constant support and a warm welcome to new viewers encouraging them to be a part of our growing family,” stated The Q COO Krishna Menon. “Ravi Dubey’s popularity is equally commendable in rural and urban markets and by leveraging it we are certain of attracting a new set of viewers to The Q. Our Watch and Win contest are also designed to drive engagement while offering viewers a chance to win gold.”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
