News Broadcasting
The Q partners with Mzaalo to target young audience
Mumbai: QYOU Media has announced that Hindi language channel The Q will become available on Mzaalo, a blockchain-based online video streaming app.
The Q will offer Mzaalo users an array of content targeting young Indian audiences who can earn rewards based upon viewership that can be spent on merchandise, digital goods, games, and charitable giving, said the statement.
“Mzaalo, in tandem with their underlying technology from Xfinite, has created a best-in-class next-gen platform that could not be more perfectly matched to the content and target audience for The Q,” said QYOU Media chief executive officer Curt Marvis. “We know that our digital and social media content creators design programming for young India that often relies on finding distribution platforms that leverage the technology that will drive content consumption in the future. Mzaalo and Xfinite provide exactly that kind of platform and we are thrilled to become a partner to develop and distribute innovative influencer and brand experiences on the blockchain for their communities and ecosystem.”
The Q channel is available in over 122 million TV households and to over 676 million users via OTT, mobile, and app-based platforms in India. Mzaalo has over 25 content partners offering 12,000 films, which includes Bollywood films and regional cinema, original shows, music videos and more.
“We are committed to providing Mzaalo users the most exciting and engaging content,” said Mzaalo chief operating officer Vikram Tanna. “Our content gamification engine coupled with 600+ rewards partners and celebrity experiences enable us to deliver real value for our users. The Q is establishing a new type of brand with interactive and fun content that engages the new generation of social viewers. This collaboration brings together the best of content, interactivity, and gamification, and is perfectly suited for both.”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
