Gaming
The price of being a music superfan
Everyone loves to hear their favorite music, especially when it is accessible via online streaming platforms, but have you ever wondered what happens when an average music listener looks forward to being a superfan? What’s the cost incurred? Front row tickets, deluxe editions, signed t-shirts, etc., never come free.
If you are a big fan of BTS, EdSheeran, and Drake, then you must be more aware of spending your money on your love of music than any other music fan. All three have been of the best-calculated music artists across the genres. But do you know what it costs to be one of the greatest fans?
Here are some of the statistics related to the survey for all three music artists:
Drake is the most expensive artist to attend the concert; if fans wanted to see every one of his performances in the UK during the previous five years, they would have had to pay an astounding £12,581.97 ticket costs. The average price of a secondary market ticket to see the superstar’s play live is £405.87.
Ed Sheeran is ranked second for having one of the most expensive tours in the United Kingdom, with a total cost of £9,067.75 for a superfan to attend every one of his 115 concerts over the past five years.
The third most expensive tour in the UK is being carried out by the well-liked boy band BTS. This is because they have only performed in the UK six times over the last five years, and each of those six performances would have cost a superfan £4,073.64 in ticket pricing.
With an average cost of $2,719.36, Metallica’s superfans are the most expensive indie/rock music fans. As a result, Metallica tops the list of the priciest independent/rock artists.
The R&B singer with a tremendous voice, Adele, has been named the one who charges the most for fans to follow them. It costs £4,424.58 for Adele fans to devote their entire lives to the
performer. Fans of Adele can expect to shell out an outrageous £548.63 for each resale ticket they buy to see the soulful singer perform songs from her new album, including “Easy On Me.”
Superfans who attended every one of Adele’s seven UK concerts over five years may have shelled out £3,840.41 for tickets and souvenirs.
Methodology
We totaled the individual expenses of the following products for each musical performance to get an idea of how much a Super Fan Starter Pack costs.
● The average price a musician would pay to digitally download an album from iTunes (using up to ten of the most recent album releases).
● The cost of the artist’s least-priced 12-inch vinyl album (if available).
● The average cost of the least costly legally licensed things available for the artist (up to five products).
● This is the typical cost of a concert ticket for the musician, according to SeatGeek.com.
● The amount listed on eBay for a piece of art that the artist genuinely autographs
To identify which artists are likely to demand more financial input from their fans, the total values of the Super Fan Starter Packs were sorted and compared.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
