GECs
‘The Pitch’ season 3 kicks off tomorrow
MUMBAI: After seeing two successful seasons of ‘The Pitch’, the third season is back with its set of ten entrepreneurs. About 5000 entries were received which finally boiled down to ten. The entries were selected by jury members- Mahesh Murty, Vishal Gondal and Neeraj Roy.
Presented by Reliance Commercial Finance and powered by Hyundai, the show which kicks off tomorrow (27 September) will be aired at 10: 30 pm on Fridays. Big Daddy Productions are the concept partners. The winner will receive up to Rs five crore from Seedfund as a push to his venture. This amount is decided by the investors depending on the requirements of the business.
The format this year has been slightly changed. According to a UTV official the past two seasons saw a huge number of entries from the entrepreneurs who had already started their ventures and were looking for funds to grow their businesses. The channel discussed this with the Seedfund team and a joint decision was taken to focus on entrepreneurs with existing businesses.
This year, the contestants are established entrepreneurs who will compete to win the prize money that will assist their project. Some of them include CvBhejo.com founder Nilesh Tayal that helps recruit local talent for local jobs, Pandurang Taware who set up agriculture tourism and Sudeepa Sanyal who found The Blueberry Trail to help people travel to offbeat locations.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
