iWorld
The ParentZ announces ‘Misha’
New Delhi: The ParentZ,a comprehensive parenting app designed to support and guide parents in their everyday journey, today announced the launch of Misha, An AI parenting assistant designed to support parents with personalized guidance and practical advice at every step of their parenting journey. Misha aims to be a trusted partner in parenting, customized to meet the unique needs of each family.
The tool offers 24/7 support, quick recommendations, and a library of helpful resources which helps to adapt each parent’s unique style, making it easier to support your child’s growth and development every step of the way.
“Our goal is to empower parents by providing them with a reliable co-parenting partner that reduces the need to sift through endless books or online forums. With Misha, we’re making parenting support smarter, simpler, and more accessible,” said ParentsNKids Network (TheParentZ.com and SchoolMyKids.com) co-founder & head of content Kiran Meena.
“The ParentZ App is designed to make life simpler for parents, especially when emotions are high or schedules are busy,” said The ParentZ co-founder Arun Meena. “With its intuitive interface, AI-powered capabilities, and customizable features, The ParentZ App stands as the ultimate digital partner for modern families.”
Misha also leverages cutting-edge artificial intelligence to offer personalised advice, reminders, and educational resources, helping parents navigate the complexities of child-rearing with greater ease and confidence. From answering parenting questions in real-time to offering tailored activity suggestions, Misha is designed to be a reliable, supportive companion for today’s busy parents.
Misha’s key features include:
1. Personalised guidance: Misha offers customized advice based on the unique needs of each parent and child, ensuring support that truly aligns with each family’s goals.
2. 24/7 real-time support: Parents can access Misha any time, receiving instant responses and tailored recommendations to their questions and concerns.
3. A Resource-Rich Platform: Misha eliminates the hassle of searching through various parenting resources by providing comprehensive, reliable information directly to parents.
The beta version of Misha is now available for parents to try, bringing them a step closer to a more guided, supported, and informed parenting experience. The ParentZ invites parents to explore this innovative AI-driven tool and discover how Misha can enhance their daily lives.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
