Ad Campaigns
Harvest Gold’s new campaign highlights fibre-powered breakfasts
Mumbai: Bimbo Bakeries India, the baked foods company, Grupo Bimbo, announces the launch of new campaign for its leading bread brand, Harvest Gold’s popular health and wellness product – the 100 per cent atta bread. The campaign focuses on the role and impact of 30 per cent daily fibre in supporting good gut health. To promote healthier lifestyle choices, the campaign, with a uniquely singular message of ‘Happy Tummy is a Happy You’, highlights that four slices of Harvest Gold 100 per cent atta bread is all one needs for 30% daily fibre intake and enhance one’s overall health.
As one of the leading bread brands, Harvest Gold has consistently promoted healthy eating habits among Delhi NCR consumers with its varied bread range. This engaging campaign encourages everyone to take a small step towards a healthier future by adding the power of an easy, nourishing breakfast meal while focusing on digestive health. With a light-hearted tone, the DVC showcases the versatility of Harvest Gold’s 100% Atta and Multigrain bread for converting every breakfast meal into a nourishing or indulging option to kickstart the day.
Bimbo Bakeries India, managing director Raj Kanwar Singh said, “At Bimbo Bakeries India, we are committed to building a better world by innovating and providing a variety of healthy food options to our consumers. In today’s fast-paced world, we want to offer consumers an easy and nourishing breakfast option with Harvest Gold’s 100 per cent Atta Bread. It is a wholesome and versatile choice that will help consumers meet a significant portion of their daily fibre needs and bring a positive change towards better health and wellness.”
● The DVC is live on Harvest Gold’s social media handles, including Facebook, Instagram, and YouTube, helping viewers discover the nutritional benefits of the products.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
