DTH
The One Alliance threatens to switch off channels to Reliance BIG TV
MUMBAI: The subscribers of direct-to-home TV services provider Reliance Big TV may stop receiving 26 channels that form part of the The One Alliance bouquet about three weeks from now.
The One Alliance through a public notice has informed subscribers of Reliange Big TV that the channels it aggregates can go off in the next three weeks, if the DTH player doesn’t clear outstanding dues.
“We have issued a public notice as per the guidelines. The outstanding is huge and we are hoping that the matter is resolved soon,” says The One Alliance EVP sales and strategy Makarand Palekar.
The channels that come in The One Alliance bouquet are: Sony Entertainment Television, MAX, MIX, SAB, PIX,SIX,Aath, Animal Planet, AXN, Animax, Discovery Channel, Discovery Channel Tamil, TLC, Discovery Science, Discovery Turbo, Aaj Tak, Headlines Today, Times Now, Tez, Discovery Kids, ET Now, Zoom, Movies Now, Discovery HD World, SIX HD and SET HD.
“Talks are on with Reliance Big TV,” informs Palekar.
The One Alliance is getting tough against all distribution platforms. The aggregator had switched off channels given to IndusInd Media and Communications (IMCL) on 5 March, after issuing a 21 day notice to the multi system operator (MSO) for non-payment of huge outstanding.
“We met the officials from IMCL and resolved the matter on Friday, 7 March. The channels from the bouquet (to IMCL) have been restored,” says Palekar.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
