News Broadcasting
The New NDTV Profit is here to break the business news clutter
Mumbai: The NDTV network has relaunched NDTV Profit, a multiplatform business and financial TV + digital brand, powered by an integrated multi-language newsroom.
The new NDTV Profit will seamlessly integrate BQ Prime and BQ Prime Hindi, digital platforms for financial news, recognised & awarded globally for an innovative, subscription-first, audience-centric growth strategy. The NDTV Profit brand will consist of three key products: the NDTV Profit TV channel and two digital platforms, one in English (ndtvprofit.com) and the other in Hindi (hindi.ndtvprofit.com).
Recognising that wealth creation and self-sufficiency are among the top objectives of the new India, NDTV Profit will feature an innovative programming mix that focuses on the financial and investment needs of our audience, both across TV and digital platforms.
Empowering Indians on their road to prosperity, the key editorial focus will be markets, business, economy, law & policy, personal finance, start-ups, technology, and consumer trends, and will also include politics, health & wellness and lifestyle. NDTV Profit will integrate TV + digital + audio to offer platform-forward formats that bring news, sharp insights & analysis and actionable advice at scale.
NDTV executive director Senthil Chengalvarayan while expressing his happiness said, “In the digital age, media brands have to become multifaceted platforms that can reach audiences through varied and nuanced forms of storytelling. Through our integrated TV + digital newsroom, delivering content in English & Hindi, powered by a suite of cutting-edge data tools, and next-gen studios with technology-leading AR/VR capabilities, the new, multi-platform NDTV Profit will stand above the clutter.”
NDTV CEO & editor in chief Sanjay Pugalia said, “As India’s most trusted news brand, we are first and foremost accountable to our audience. As we relaunch NDTV Profit in our quest to help millions of Indians grow wealth in the world’s fastest-growing economy, we recognise that they need more than just a source of information. At NDTV Profit, we aim to be a reliable partner in the investing journey of millions and a chronicler of the nation’s progress. Our editorial philosophy will remain rooted in the principles of prosperity, growth & abundance, anchored by the core tenets of journalism—being progressive, inclusive, diverse and empathetic.”
Powered by the formidable market-leading reach of the NDTV network with a cumulative audience of 500 million plus across the ecosystem, and with over one lakh premium, paying subscribers joining the brand from BQ Prime, NDTV Profit takes off from a unique position of strength.
Thanks to the widely distributed bouquet of NDTV network channels, NDTV Profit will reach over 92 per cent of India’s TV Business News Universe from Day One. This is in addition to the brand’s presence across OTT social to IMs to podcast platforms, through a strong and growing network of partners.
The NDTV Profit relaunch event will be streamed live on Daily Hunt.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
