GECs
The Naagin concept is back again with a vengeance, this time as Vishkanya on Zee TV
MUMBAI: After the huge success of Naagin, it seems there is market for more stories based on the supernatural across channels.
However, the ‘Naagin’ or ‘Ichhadhari Naagin’ trend is not new in India and has been seen in several films like the Sridevi starrers Naagin, Nagina, Sheshnaag and also Mallika Sherawat’s Hiss.
In fact, Zee TV had in 2007 launched a show on the same concept titled Naagin – Waadon Ki Agnipariksha produced by AK Films. The series ran for three years and completed 219 episodes.
Once again experimenting with this concept, Zee TV is all set to launch its upcoming show Vishkanyafrom 21 March, to be aired from Monday to Friday at the 10.30 pm slot.
Produced by Peninsula Pictures, Vishkanya is an extraordinary love story of star crossed lovers from the mysterious heartland of Kolkata. It is a story about the female protagonist who would be drawn into a revenge tale in the midst of a blossoming love story.
Though the promo of the show looks appealing and promising because of its graphics and visual effects, it will be interesting to see how the show penetrates the minds of the viewers in weeks to come.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
