Hollywood
‘The Monuments Men’ team get an access to Da Vinci’s ‘The Last Supper’
MUMBAI: The team of The Monuments Men got an unprecedented access to photograph the cast of the movie in front of one of the world’s greatest art masterpieces – Leonardo Da Vinci’s The Last Supper.
This art masterpiece was in danger of being lost during WWII and was rescued by the Monuments Men as depicted in the film, so there is a direct correlation to the film. These images have been shot exclusively for Fox by Italian photographer Gianmarco Chieregato.
It became possible because of the cooperation among the Italian Ministry for Culture and Tourism, the Milan’s Monuments, Fine Arts and Landscape Department, and Twentieth Century Fox, the film distribution company.
“The Magificent Seven” in the snapshot are: the director, screenwriter, producer and star of the film George Clooney and co-stars Matt Damon, Jean Dujardin, John Goodman, Bill Murray, Bob Balaban, and Dimitri Leonidas.
The Last Supper by Leonardo Da Vinci is the set of one of the opening scenes of the film that will release on 21 February, because the bombing that endangered Leonardo’s masterpiece strongly contributed to the decision to set up the Monuments Men, a group of art critics, museum curators, and archivists, who towards the end of the Second World War, saved thousands of artworks from bombings, pilfering, looting and Nazi barbarity.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
