Hollywood
‘The Jungle Book’ to premiere on three Star channels on 27 November
MUMBAI: Star Movies has been home to the biggest blockbusters that have enthralled audiences over the years. Star Movies and Star Movies Select HD are all set to bring the beloved childhood classic – Disney’s The Jungle Book to audiences in India.
Some stories leave a lasting impression on our minds while some fade away. Jungle Book is the former; a story that has kept us spellbound with every adaptation, be it TV or film. Academy Award winning director Jon Favreau brings to life Disney’s The Jungle Book as a benchmark of how CGI films have developed over the years. Disney’s The Jungle Book will premiere on Star Movies, Star Movies HD and Star Movies Select HD on 27 November (Sunday,) at 1pm and 9pm.
The film’s cast includes three Oscar winners: Ben Kingsley, Lupita Nyong’o and Christopher Walken; and an Oscar nominee: Bill Murray. Featuring Neel Sethi as Mowgli with voices from Ben Kingsley, Bill Murray, Scarlet Johansson, Idris Elba, Lupita Nyong’o and many more, the film rings true to Rudyard Kipling’s timeless tale. All the characters in the movie played an instrumental role in helping Mowgli make the jungle his home. Whether it was Raksha who took care of him as her own; Bagheera who protected him from the sinister Shere Khan or the free spirited Baloo- they formed a family like no other. Disney’s The Jungle Book is about values as much as it is about the grandeur of film-making.
With a worldwide gross of over US$ 963.7 million, the film is the year’s highest grossing Hollywood film in India and second biggest grossing film of 2016 (Hindi and English including).
Visually stunning, Jon Favreau’s re-telling of a classic pays tribute to the original adventure of one of your most beloved childhood stories.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
