Hollywood
The Daytime Emmy Awards return; Michael Levitt to produce broadcast
MUMBAI: The National Academy of Television Arts & Sciences (NATAS) and Pop, a newly rebranded television network seen in more than 80 million homes (formerly TV Guide Network), announced that the 42nd Annual Daytime Emmy Awards will be nationally broadcast live on 26 April on Pop. In addition, the Daytime Creative Arts Emmy Awards gala will take place on 24 April at the Universal Hilton in Los Angeles.
Televised from the legendary Warner Bros. Studios lot on Stage 16 – the location of countless iconic Hollywood films such as Casablanca, Jurassic Park and Ghostbusters – the 42nd Annual Daytime Emmy Awards show will be executive produced by Michael Levitt, one of the industry’s most acclaimed producers of live events and awards shows.
“Our new partnership with the Pop network is an ideal platform to present our signature gala. With the Warner Bros Studios as our venue, where so many great films and television shows have been made, coupled together with Michael Levitt, our executive producer, who created the TV Land Awards, and has produced numerous live event specials including The Producers Guild Awards, The Billboard Music Awards, and E! Live from the Red Carpet shows for the Golden Globes and Oscars, this promises to be a very special telecast of the 42nd Annual Daytime Emmy Awards,” said NATAS president Bob Mauro.
“As a network that celebrates talent, we are thrilled to bring the Daytime Emmy Awards back to television for the fans. Daytime audiences are some of the most amazing and passionate in all of television, and we are proud to honor the greatest works and achievements of daytime. Adding premium live events to our schedule is just another exciting way we are building Pop. We’re going to have a lot of fun with this,” said Pop president Brad Schwartz.
“As a fan of daytime television, I couldn’t be more honored to be producing this landmark special. The daytime community consistently generates quality programming and has so much to be proud of. I’m thrilled to be able to produce this ceremony that will celebrate the best of daytime in a memorable, fun and reverential way,” said Levitt.
The Daytime Emmy Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast during the 2014 calendar year. The Daytime Creative Arts Emmy Awards gala honors the crafts behind the many shows that grace the Daytime genre.
The 42nd Annual Daytime Emmy Awards is a presentation of NATAS in cooperation with the Television Academy. The show will be produced by Michael Levitt of Michael Levitt Productions with Gary Tellalian and Mike Rothman also serving as executive producers.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
