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Testing time for sports broadcasters
2010 was a year for sports where there was as much action off the field as on it. The two mega events, the Indian Premier League and the Commonwealth Games, were marred with controversies. And yet, like strong teams that recover fast, the genre raked in around Rs 15 billion of advertising income.
The IPL, battered by allegations of financial irregularities, match-fixing and the infamous exit of Lalit Modi, seems to have survived the storm. Starting on a promising note as Sahara and Rendezvous Group entered the IPL ring with winning bids of over $300 million, the valuations got progressively mauled amidst the controversies. Though the dust has still to settle, the encouraging fact is that the spectator interest is riding high.
Multi Screen Media, the official broadcaster of cricket‘s hottest property, is looking at an ad revenue of Rs 10 billion upwards from the fourth edition of the IPL that kicks off on 12 March 2011.
The franchises, on the other hand, will have to take the rough road. While revenue growth is under pressure, the break even period is getting stretched. Worse, equity deals will be hard to consummate.
That leads us to the second controversy of the year. The Commonwealth Games, assaulted by scams, disappointed terribly on the revenue front. Prasar Bharati, which had set itself a target of Rs 1 billion, ended up with a meagre Rs 581 million.
Apart from the Asian Games and the Commonwealth Games, the third event that did not do well on the ad revenue front was the Champions Twenty20 League. ESPN Star Sports (ESS) marketed the event and did improve on the past performance but the acquisition price still stays imbalanced with the revenue generation.
ESS did better for some of the other properties including the soccer World Cup. According to industry estimates, ESS collected Rs 1.2 billion from the World Cup.
Sports broadcasters are creating a family of channels that would help up their revenues. The most obvious formula is to have a dedicated cricket channel, the most popular sporting content in the country. Zee Entertainment Enterprises Ltd (Zeel) launched Ten Cricket and rebranded Zee Sports as a soccer-focussed channel. Ten Sports is positioned as a multi-sports channel while a golf channel is on the anvil.
On the sports marketing front, IMG and Reliance Industries floated a joint venture to build alternate sports. The first to grab their attention is basketball as they entered into a 30-year deal with the Basketball Federation of India (BFI). It is looking at creating a basketball league three to five years down the line.
The joint entity is also looking at developing football. The company bagged a 15-year sponsorship deal with the All India Football Federation (AIFF) for Rs 7 billion.
The challenge for sports broadcasters in 2011 is to build profitable business models amid high acquisition costs.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
