iWorld
Terribly Tiny Tales partners with Philips to launch ‘Bean There Done That’
Mumbai: India’s micro-content platform – Terribly Tiny Tales (TTT) has announced the launch of its latest IP, Bean There Done That, just in time for International Coffee Day on 1 October. This social-first initiative aims to unite coffee lovers nationwide, sharing their passion for the beloved beverage through stories, rituals, and personal experiences.
TTT has partnered with Philips to kick off the inaugural season of this IP, featuring the innovative Philips Latte Go coffee maker. This cutting-edge machine brings café-style coffee made from fresh beans right into Indian homes, making it a must-have for all coffee aficionados.
“We’re excited to collaborate with Philips on ‘Bean There Done That,’ a partnership that extends beyond International Coffee Day. Our goal is to cultivate a community of coffee lovers and inspire more people to experience the joys of the perfect brew,” said Terribly Tiny Tales CEO Anuj Gosalia.
Versuni CMO Pooja Baid added, “Philips Latte Go Coffee machine is a perfect partner to the TTT’s initiative. As Indian coffee connoisseurs are gearing up to create their perfect brews at home, we capture this momentum by making cafe-quality beverages accessible at home at the touch of a button.”
Bean There Done That invites TTT’s vibrant community to share their personal coffee stories, including at-home coffee rituals, favorite twists on classic brews, and how coffee enhances their ‘me time’. The campaign will feature a series of engaging social media posts, short videos, and interactive content centered around coffee culture, inspiring more Indians to share their coffee journeys, one cup at a time.
iWorld
Instagram rolls out Valentine’s Day features for posts and chats
Limited-edition fonts, stickers and chat themes add a playful romantic touch
MUMBAI: As Valentine’s Day nears, Instagram and its companion app Edits are sprinkling a little extra romance across timelines, Stories and chats. The platforms have unveiled a limited set of creative features designed to make posts, reels and messages feel more heartfelt, more playful and a touch more dramatic.
From themed fonts and animated text to love-soaked sticker frames, the updates aim to help users turn everyday moments into something more expressive. Whether it is a romantic snapshot, a galentine’s shout-out or a cheeky DM, the tools are built to add colour, personality and a festive glow.
On Instagram, users can experiment with new fonts and text effects for Stories and Reels, wrap photos in Valentine’s-themed frames and tag loved ones with custom mention stickers. Even the comments section is joining the fun, with certain phrases unlocking hidden themes and animations. Notes are getting a seasonal twist too, with hint text and secret phrases designed to keep conversations light and interactive. Meanwhile, chats can switch to a Valentine’s theme in both dark and light modes, giving DMs a cosy, love-letter feel.
Over on Edits, creators get a few extra tricks. The app now offers themed fonts, romantic sound effects such as harp music and heartbeat tones, and dramatic speed controls that can push reels up to 100 times faster for comic or cinematic flair.
The Valentine’s features on Instagram will be available from 12 to 16 February, while the creative additions on Edits are here to stay. Together, the updates turn the season of love into a small digital festival, where a simple post can feel like a card, a chat like a note passed across the room, and a reel like a miniature love story.
