News Broadcasting
Ten Sports to take soccer to cinema theatres
Ten Sports is taking the novel route to increasing awareness about the channel in the interiors of the country.
The channel that has secured exclusive rights to telecast the soccer World Cup matches live in India will show certain matches live in select theatres across the country. Says Ten Sports Mumbai marketing head Mohit Mehra, the exercise will supplement the current awareness campaign that has been unleashed in most territories the channel considers its key markets. These include Kolkata, Chennai, Bangalore, Cochin, Coimbatore, Mumbai and Delhi. Apart from hoardings in most citiies, Ten Sports has launched road shows in these cities to create hype around the channel, hoping to cash in on the soccer fever in the country.
It has pressed into service vans decorated with the Ten Sports logo and fitted with television screens which display small demos about the channel and promote the World Cup, since 15 May. The idea, says Mehra, is to hook the cable operator through the common viewer into creating a demand for the product.
Ten Sports has also bought spots on cable television in some areas as well as on AIR FM and private radio stations in Bangalore, Mehra says. The channel has signed on advertisers that include Akai, Coca Cola, Hyundai, Kodak, Onida and Prudential ICICI Mutual Fund. “
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
