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Ten Sports partners with MindShare for Pepsi movie festival

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MUMBAI: Ten Sports is now going the movies way. The channel will air five greatest sports movies of recent times during April and May.

As part of its philosophy to bring wholesome sports entertainment to its viewers, Ten Sports will become the first sports channel in the country to telecast sports-based feature films.

The new programme Pepsi Playtime TV – The Sports Movie Festival, has been developed along with Pepsi and MindShare, to provide complete sports entertainment to viewers.

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The festival begins on 28 April with the telecast of Remember the Titans, starring Oscar winner Denzil Washington, Will Patton and Wood Harris. Each week the movies will premiere on Friday at 8 pm, followed by a repeat on Sunday at 10:30 am.

The other movies lined up apart from Remember the Titans are He Got Game (5 May), Color of Money (12 May), The Air up There (19 May) and The Rookie (27 May).

Taj Television Limited CEO Chris McDonald said, “At Ten Sports, we have always tried to be innovators in our programming mix. Sports and movies are two passions of the Indian sub-continent and we are very pleased to be able to offer this powerful combination to millions of homes across India.”

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On behalf of Pepsi, MindShare Delhi general manager Sundar Raman said, “Our understanding shows affinity in viewership between the two genres of sports and movies. Pepsi is known to connect with youth in a unique and differential manner using movies and sports as platform. In Ten Sports we found an ideal partner to bring these two together. The Pepsi Playtime movies on Ten Sports is a unique way of leveraging Pepsi TV campaign by bringing these two large platform together with like minded partners.”

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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