iWorld
Telenity provides location-based services to BSNL
MUMBAI: Telenity, a provider of next generation converged services platforms and applications for communications networks, will be providing location-based services (LBS) solution to India’s state-owned telecom giant, Bharat Sanchar Nigam Ltd (BSNL) through its partner Tier 1 network equipment providers (NEPs).
Telenity provides its Canvas LES, Location Enabling Server, and 14 location-based services to BSNL that will enable the operator to offer personalised value added location-based services to its mobile customers. This highly scalable location solution will serve BSNL network infrastructure expected to grow from approximately 14 million to 70 million subscribers, and is expected to support world’s largest deployment to date.
“Location-based value added services are absolutely essential for carriers to effectively compete and differentiate in the wireless marketplace. Worldwide carrier revenues from location-based services are expected to climb from a little less than $1 billion in 2005 to nearly $8.5 billion by 2010,” said Telenity CEO Dilip Singh.
“Our converged location and presence solution supports complete and total privacy of location-based services across any network. It not only increases BSNL’s enhanced service offerings and ARPU, but just as significantly, enables BSNL to aggressively pursue a wide variety of new business models, including resale and revenue sharing options. This deployment shows Telenity’s commitment to serve one of the fastest growing telecom markets in the world,” he added.
Telenity’s LBS solution is a crucial part of BSNL’s expansion of its GSM/GPRS digital wireless network in the south, east and north zones of India. It includes Telenity’s Canvas LES, which ensures subscribers can easily find, locate or monitor phones and other assets based on their geographic position, points of interest and securely fine-tune their privacy profile on the fly when they want it and 14 location-based services including:
Real Time Fleet and Asset Management – enables enterprises to locate, monitor and manage their mobile assets and employees in a secure way using a simple Web browser.
Friend Finder – alerts subscribers when one of their friends in their buddy list is in close proximity to their location or vice versa.
Mobile Yellow Pages – allows subscribers to get the location of the closest service point of their interest.
City Sightseeing – provides subscribers with the location information of a place of interest – restaurant, museum, theater, park, etc.
Telenity’s LBS solution is developed utilizing the Canvas service creation environment, telephony applications server and service delivery gateway. Telenity’s LBS solution is the most comprehensive and advanced in the world today and is positioned for VAS in IP Multimedia Subsystem enabled and 3G networks.
“As we expand our network, our main goal is to meet the personalisation needs of our fast growing subscriber base and strengthen our position in the industry as an innovator and leader in mobile value added services. The location-based services solution from Telenity will allow differentiate BSNL mobile value added services and increase average revenues per user,” said BSNL general manager mobile services S. Krishnan.
“Within just more then a year of operation in India, Telenity has expanded its workforce to fully support customers in India,. We are rapidly moving ahead with our commitment in the region by establishing center of excellence for APAC in India. This will ensure BSNL services are up and running all the time” said Telenity general manager Asia Pacific Ashwani Vachher.
India is among the fastest growing telecommunications markets in the world. In a country of over one billion people, teledensity now stands at about eleven percent or around 120 million people. This figure is expected to grow to 30 per cent by 2010, according to the Department of Telecommunications of India.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
