GECs
Telefonica puts Endemol up for sale
MUMBAI: Telefonica, which has a majority stake in global television format creator and distributor Endemol is looking to sell the firm.
In India Endemol recently completed one year of existence.
Telefonica has a 75 per cent stake in the firm. However US media conglomerate News Corp has said that it has no interest in buying Endemol. There was a report that had said that News Corp was circling around the firm.
A News Corp spokesman described speculation of interest in Endemol as being nonsense. Executives from the Spanish telecommunications firm Telefonica are believed to be arranging a deal with Merrill Lynch to sell its majority stake in Endemol. Disney has also said that it is not interested in buying the firm. Endemol, reports indicate, has a market value of around $3.4 billion.
The acquisition of Endemol makes sense for global media firms. It allows them to put new formats and existing endemol formats into their channels. Reports also state that Endemol’s chief creative content officer Peter Bazalgette has been touted as someone who might lead a management buyout of the company.
But a move to lead a buyout would require him to leave Endemol’s board, something he has not indicated any desire to do.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
