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Tele-wise Marathi to demystify Marathi Television Landscape
Mumbai: Indiantelevision.com is organising a virtual summit, ‘Tele-wise Marathi: The Power of Television’ on Friday, 20 August. The initiative will bring together Marathi channel, production, and brand advertising executives to discuss how television continues to be the best medium for home entertainment as well as for advertising.
Presented by COLORS Marathi, the media partners for the summit include Animation Xpress.com, TellyChakkar, and radioandmusic.com
With 115 million TV viewers, the Marathi television landscape is very different from others in the south or in the east. While 70 per cent of the state’s viewers have an overlap with Hindi TV channels, 30 per cent opt for pure Marathi entertainment and news. The state of Maharashtra is also different from others in that there are many other urban centres apart from Mumbai, the economic capital of India. There’s also Pune, Nashik, Kolhapur, Nagpur, Solapur, Jalgaon, Akola and Aurangabad.
More than 35 Marathi language TV channels are scrambling for a piece of the Rs 800-900 crore advertising pie in genres including general entertainment, news, movies and music. Both local and national brands have been using the communication opportunities these channels offer to target the Marathi audience. Keeping in line with the rush into regional languages by mainline and independent broadcasters, the Marathi segment has seen a flurry of launches over the past five years.
At the ‘Tele-wise Marathi’ summit prominent personalities will share their perspective on various facets of the Marathi Television industry across six sessions. The day-long virtual event will begin with a welcome note by Indiantelevision.com founder, CEO and editor-in-chief, Anil Wanvari.
Speaking on the ‘Television Landscape in Maharashtra’ in the first session, Barc India’s head – client partnership and revenue Aaditya Pathak will set the tone for the rest of the event. This will be followed by an insightful discussion between top management executives from ZEEL and COLORS Marathi and several well-known creative professionals during the session titled ‘Marathi: Stories, Stories and More’
Next, Kantar, director (specialist businesses) –South Asia Insights Division, Puneet Avasthi will shed light on the ‘Consumer Profile for the Marathi Market’. The fourth session will see leading media agency (Mindshare, Zenith, dentsu X India) executives sharing their views on ‘Media Planning and Buying for the Marathi Viewer’.
Lined up after that is another interesting conversation where brand custodians from Rambandhu (EFSL), Amul (GCMMF), Edelweiss Asset Management, Godrej Tyson Food, and Maruti Suzuki India will demystify ‘Marketing to the Marathi TV Viewer’.
The last session ‘News and Movies: Bright Spark’ will be presided by senior executives representing Waman Hari Pethe Jewellers, Parle Products, ZEE Media Corporation, and Shemaroo Entertainment.
The event will be live-streamed on YouTube, Facebook and Twitter 3:00 p.m. onwards.
To register : https://indiantelevision.com/events/telewise-marathi/
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
