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Tele-wise Bangla to bring together top names from media and advertising
KOLKATA: Several players including big broadcasters have a strong presence in the West Bengal market. Zee Entertainment and Star TV Network were among the fast movers in the Bengali entertainment industry, followed by Sony, Viacom18, and Sun TV. Over the years, the market has grown to be one of the most important ones for those planning to expand their national footprint.
The increase of original content, viewership, and advertisers also led the industry to turn its eyes towards the market. Several local brands, pan-India advertisers also began investing in the market. Even amid the pandemic, Bengali GEC and Bengali News continued to contribute three per cent of total volumes each in 2020. Regional growth is here to stay, at least for some time now.
This Tuesday, 29 June, Indiantelevision.com is all set to bring together some of the industry’s biggest names from the world of advertising, advertising, broadcasting, and production to understand the potential of the market. The leading b2b publication will host the inaugural edition of Tele-Wise Bangla, presented by Zee Bangla.
The day-long virtual summit will open with a welcome note by Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari. BARC India client partnership and revenue function head Aaditya Pathak will share insights on the viewership trends in the market. Kantar Insights Division director Puneet Avasthi will give a glimpse into the consumer profile in West Bengal.
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In the session ‘Gauging the Might of the market’, representatives from Big Bazar, Godrej, ITC, Maruti Suzuki, Shyam Steel, Wavemaker India will discuss questions like what are the opportunities leveraged by brands on Bengali channels, how different are the approaches to strike a chord with Bengali audience, what are the most lucrative genres to invest in along with many other pertinent issues.
As the regionalisation of TV channels has made it easier for the local brands to reach a specific audience, advertising spends on the channels have also risen. Leaders from Rollick Ice Cream, Ajanta Shoes, Initiative Media, Keya Seth Aromatherapy will deliberate on the growth of media spends in the last few years, challenges post-Covid, media spend ratio of local to national brands in the session ‘New Bastions for Growth’.
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From a content perspective, the market has always seen progressive shows and experimentation with new concepts. With more formats of content now available, the audience has grown to accept content that is pushing the boundary of creativity. The panel will focus on the evolving content consumption trends, innovations, content investment in the West Bengal market in presence of spokespersons from Zee Bangla, Colors Bangla, Shashi Sumeet Productions, Acropolis Entertainment.
To register: https://www.indiantelevision.com/events/telewise-bangla/
The virtual event will begin at 3:00 pm on 29 June and will be live-streamed on YouTube, Facebook, and Twitter.
Join us for an insightful discussion!
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
