GECs
TED Talks gets three more seasons
MUMBAI: Star India has renewed TED Talks India: Nayi Soch (TED Talks), a TV as well as digital series hosted by Shah Rukh Khan, for three more seasons. The inaugural edition of the show, which had premiered in December 2017, had reached 96 million viewers in the first season.
The first season featured speakers delivering inspiring and informative talks in TED’s signature style of 18 minutes or less. TED Talks speakers deliver TED Talks in Hindi on topics as varied as science and social justice before a live studio audience, with subtitles in Hindi and English. Nearly every talk features a short Q&A between the speaker and Khan that dives deeper into the ideas shared onstage.
Star TV CEO and chairman Uday Shankar said, “Star TV is committed to developing programming that goes beyond pure entertainment to inspire and educate our massive audience. Both the critical response and the tremendous viewer love for this series were key factors in our decision to bring Ted Talks back for at least three more seasons.”
TED head of television Juliet Blake, who executive produced the series, said, “We’re incredibly proud of this show’s accomplishments breaking barriers to reach new audiences, and look forward to spending the next several seasons inspiring a nation to embrace ideas and curiosity.”
TED Talks’ audience stretches beyond television on TED.com/india and for TED mobile app users in India.
TED head Chris Anderson said, “Ultimately TED’s goal is to develop compelling new content formats that can make ideas available and relevant to billions of people we haven’t reached yet. This journey with Star TV and Shah Rukh Khan has been one of the most exciting steps toward the goal. We love this partnership and can’t wait to get working on these new series.”
Also Read:
TED Talks India’s first episode garners 42.4 million reach
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
