News Broadcasting
Tech TV to merge with Comcast’s G4 channel
MUMBAI: In its bid to boost its programming assets and subscriber reach, Comcast is all set to acquire TechTV, next month.
Cable television major will merge Paul Allen’s computer-info channel with it’s fledgling G4 channel.
Report in Variety indicated that the deal is likely to be worth around $300 million.
The merger of G4 and Tech TV is intended to combine the best original programming of each into a new tech-savvy, videogame-focused network reaching around 45 million, say the reports.
G4 currently claims 12.5 million, nearly 10 million of which overlap with Tech TV’s roughly 43 million base. The deal will be a welcome cash infusion for Allen’s investment vehicle Vulcan Ventures, which is currently grappling with unprofitable stakes in Charter Communications and DreamWorks.
The reports indicate that the merged network will be targeted to the highly desirable male 18-34 demo.
EchoStar, a satellite distributor owned by Charlie Ergen, still retains a 10 per cent stake in TechTV, which Comcast is also negotiating to buy out.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
