DTH
Tata Sky upping subscription rate to Rs 300
MUMBAI: Tata Sky is increasing the monthly subscription rate of its direct-to-home (DTH) service to Rs 300, sources in the industry say. The revised rate, up from Rs 200, is likely to come into effect from 1 December.
Tata Sky, however, has decided not to offer “tiered” channel packages at this stage of the DTH market. “Bundling channels and fixing different rates is confusing to the consumers. The mobile telephony market has shown that to everybody in this country. Tata Sky will continue to offer a single package unlike its competitor Dish TV,” sources add.
When contacted for a comment on the developments,Tata Sky CEO Vikram Kaushik remained noncommital.
Tata Sky offers 102 channels (including Star, Sony, Zee, Discovery, Cartoon Network, Disney, ESPN Star Sports and National Geographic) and six interactive services (Actve Khabar, Actve Newsroom, Actve Star News, Actve Games, Actve Sports and an on-screen guide).
Tata Sky had stuck to the introductory offer price of Rs 200 even after Zee Turner’s 32 channels had hopped on to the DTH platform in late September. As the interim pricing of these group of channels (fixed by The Telecom Disputes Settlement and Appellate Tribunal till the dispute gets resolved) was Rs 75, a rate revision was in the pipeline. But the debate was whether Tata Sky would subsidise the content cost to the subscribers in the wake of CAS (conditional access system) being introduced on 1 January with a la carte choice of channels that would pull down cable TV rates.
Tata Sky claims to have a subscriber base of 250,000 and says it is on target to achieve one million within a year of operations. The southern region continues to be a weak spot with the Sun group of channels yet to join the platform. Tata Sky has moved the TDSAT, hoping to get a positive verdict which would ensure the supply of the channels from the Sun stable.
The Tata Sky set-top box (supplied by News Corp owned NDS), hardware and installation cost has been priced at Rs 3,999 (inclusive of taxes) with a full service warranty for one year.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
