DTH
Tata Sky marks decade with all-channels offer to subscribers during Olympics
NEW DELHI: As a special gesture to mark ten years of its completion, subscribers will get to view all the 500 + channels and services that Tata Sky has to offer at no additional cost to their subscription between 8 to 21 August.H, Kapoor and Sons, Airlift, Maanjhi The Mountain Man, Bajirao Mastani, Shaandar, Tamashaa, Tanu Weds Manu Returns, Dil Dhadakne Do, Jazbaa and Badlapur to the subscriber base free of cost.
As a part of the celebrations, Tata Sky is carrying a special ‘Celebrating 10 Years’ logo on its DTH platform.
Tata Sky’s MD & CEO Harit Nagpal said, “We couldn’t have celebrated this milestone without involving our subscribers, who have been at the core of our journey through the decade. Our celebratory offerings are just our way of conveying to our subscribers that Tata Sky ensures they get the best of world class entertainment viewing in abundance.”
He added that this celebratory offer could not have come at a more opportune time as all subscribers can watch the much-awaited Rio Olympics at no additional cost.
Over the last decade, Tata Sky said in a release that it had revolutionised Indian home entertainment by empowering television viewers with choice, control and convenience through a wide array of programming choices and interactive features.
It claimed to have many revolutionary firsts under its belt, right from the PVR (Personal Video Recorder) set-top box, 4K Set top box, to first ever DIY (Do-It-Yourself) videos and an array of successful interactive services, thereby living up to its promise of offering Indian subscribers a world-class television viewing experience through its satellite television service.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
