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Tata Sky extends STB contract with Technicolor
MUMBAI: Technicolor, a technology leader in the media and entertainment sector, said it has won two extension contracts from Tata Sky, India‘s leading satellite operator with over eight million subscribers, for supply of set-top boxes (STBs).
Deliveries of new STBs are scheduled from the third quarter of 2013 to second quarter of 2015, while Technicolor will continue providing locally-based after-sales support to Tata Sky.
Tata Sky has granted Technicolor, until mid-2015, extension of the initial contracts for the STBs already delivered over the past years which includes the HD-enabled zapper (MediaPlay DSI715) and the SD satellite zapper (MediaPlay DSI309).
“Technicolor‘s solutions have met our expectations in terms of reliability because we want to guarantee a trouble free experience for our customers. They also help meet our Total Cost of Ownership requirement, which is key for an operator with a large subscriber base like ours. The latest agreements mark the continuation of our trusted relationship with Technicolor,” said Tata Sky MD and CEO Harit Nagpal.
Technicolor‘s Connected Home division President Michel Rahier added, “We are very proud to support the commercial success of Tata Sky in its digital television services. As a long standing partner of Tata Sky, the renewal of the previous contracts awarded up to two years ago proves us that we have been able to build a strong relationship thanks to the high quality of our products.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
