News Broadcasting
Tata Sky adds four regional channels and introduces Actve Games
MUMBAI: Tata Sky, the direct-to-home platform from Tata and Star Group has added four regional channels to its special introductory package of Rs 200 per month (inclusive of taxes). The DTH platform also introduces the fifth interactive service Actve Games.
The four channels include Star Ananda, DD Chandana, DD Gujarati and DD Punjabi.
The DTH company has earlier introduced interactive services such as Actve Newsroom, Actve Khabar, Actve Star News and an on-screen Guide.
Actve Games, this dedicated interactive gaming service will be available free to all its subscribers. The service provides access to play multiple interactive games on television.
According to an official release, the gaming service caters to all ages with the option of playing six exciting interactive games including Aliens, Trance, Solitaire, Cubix, Bug Blaster and Speed Spell on their television screen.
This service termed as ‘easy-to-use’ can be played with the help of the Tata Sky remote, eliminating the need of investing in additional hardware, states the release. Further, to maintain the enthusiasm levels of its audiences, Tata Sky will refresh the games periodically.
Actve Star News service presents the viewer with four screens in a single window allowing him to choose from current news, headlines, top stories and special features, at the press of a button. The service also scrolls text, allowing the viewer to read the headlines, weather updates of 35 cities and a constant update on the stock market.
Tata Sky CEO and MD Vikram Kaushik said, “Services such as Actve Games and Actve Star News are perfect examples of how television today has transformed into an interactive medium, allowing viewers the opportunity to do more than just watch television. This is only the beginning, we will continue to introduce innovative services to enhance the entertainment choices for our subscribers.”
Tata Sky recently launched its satellite television service across 300 cities in India on 8 August. Only 15 days from the launch and the service has already penetrated 2000 cities,the company claims.
At present, the platform has on offer channels includes Star, Sony, Discovery, Disney, MTV, NDTV, ESPN Star Sports, National Geographic, Eenadu, TV Today, Asianet and many more.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
