iWorld
Tata Play unveils new animated content platform Toons+ for kids
Mumbai: Cartoons and Anime have unarguably been the most preferred form of entertainment for kids. To cater to this growing and varied demand of kid’s entertainment, Tata Play (formerly known as Tata Sky) on Monday introduced a new platform service – Toons+. Created for kids across all age groups and fans of anime, Toons+ is dedicated to transporting viewers to the animated universe of fun and adventure in the language of their choice. The extensive library of popular cartoon and anime shows are available in Hindi, Tamil, Telugu, Marathi, Bengali and Punjabi, and will appeal to both kids and adults alike.
The plus in Toons+ indicates the vast bouquet of cartoons, anime and movies, that have been curated and presented in six languages to offer a non-stop, ad free experience. Toons+ will be bringing back cartoon shows like Simba and the King Lion, Bablu Dablu and anime shows like Fury Spinner, Unite-2-Blast along with short engaging content like Captain Pepe, Rattic Mini, Pat & Mat etc., in delightful bundles. Kids can also enjoy cartoon movies like “Felix Around the World”, “Gattu: Lolipop in Fantasy” and much more. Widening the watch list of children, the service will also introduce a charismatic world of anime with popular anime shows like World Peacekeepers, Drago Monsters, Thunder Machines, Armor Monsters and cartoons like Billa Jassos, Gormiti, Kung Fu Masters and more. These Anime shows are exclusive to Tata Play and will be premiered for the first time on Toons+. Tata Play will also offer non-subscribers of the service a sampling time of two minutes. Launched at a price of Rs 60 per month, this service is sure to entertain kids across regions with power packed content.
Tata Play chief commercial and content officer Pallavi Puri said, “The newly launched Toons+ furthers Tata Play’s endeavour to provide entertainment for all. We have seen a rising demand for fresh kids content over the years, and we believe, Toons+, with its exclusive curation of international cartoons and anime content, will become the next entertainment hub for the fans of this genre. Keeping the diversity of audience in mind, we are also presenting the content in six different languages which will just add to the viewer engagement.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
