iWorld
Tata Play strikes the right chord with Apple Music offer for users
MUMBAI: Tata Play is turning up the volume on value. The content distribution giant has teamed up with Apple Music to make subscribers’ playlists longer, livelier and best of all free for the first few months. The special promotional offer extends across Tata Play Binge, Tata Play Mobile app, and Tata Play Fiber, ensuring that no matter how subscribers tune in, they can do it to the sound of Apple’s iconic beats.
The deal gives new Apple Music users a complimentary four-month subscription, while qualifying returning users can enjoy three months free before the regular plan of Rs 119 per month kicks in. The offer, available to all Tata Play customers across DTH, OTT, and broadband services, adds another note to the company’s mission of delivering “value beyond entertainment.”
“At Tata Play, we’re constantly innovating to enrich our subscribers’ entertainment experience,” said Tata Play chief commercial and content officer Pallavi Puri. “This promotional offer gives our customers easy access to over 100 million songs, curated playlists, and live radio through Apple Music all integrated seamlessly with Tata Play platforms.”
For Apple India, this partnership hits all the right notes. “Expanding our collaboration with Tata Play marks an important step forward in our growing partnership,” said Apple India director of content and services Shalini Poddar. “With the integration of Apple Music, we’re delivering a more immersive and personalised audio experience to Tata Play’s audience, bringing Apple Music to even more customers.”
Subscribers can redeem the offer through a promo code, after which it transitions into a regular Apple Music plan. For Tata Play, the move amplifies its growing effort to blend entertainment ecosystems combining video, broadband, and now, music into a unified experience for Indian households.
By adding Apple Music’s signature soundscape to its content mix, Tata Play isn’t just streaming shows anymore, it’s orchestrating an experience where every user can, quite literally, play it their way.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
