iWorld
Tata Play Binge launches PaaS solution for Bangladesh’s Akash Digital TV
Mumbai: Tata Play Binge’s Cloud technology simplifies content access by offering content from multiple OTT channels on a single screen, through a single app and subscription. Featuring a unified interface for a streamlined, enabling OTT aggregators anywhere in the world to concentrate on building content acquiring partnerships and subscribers.
The first launch under this arrangement was announced by Akash Digital TV, the Direct To Home (DTH) service by BEXIMCO Communications Ltd in Bangladesh. The product is being launched as a companion App under the name Akash Go. The Akash Go app will allow subscribers in Bangladesh to access content on their mobile devices, providing access to live TV channels and Video on Demand with personalized recommendations based on their viewing history. Akash Go will aggregate a blend of local and global premium content and be available for DTH subscribers of Akash Digital TV on IOS or Android mobile phones.
Talking about this collaboration, Tata Play managing director & CEO Harit Nagpal said, “In the truest sense of Make-in-India and Show the World, by providing Tata Play Binge PaaS to global OTT aggregators, we are pioneering a tech-first industry move from India where international content delivery companies will benefit from our tried and tested technology to create localised offerings for their consumers at low cost and within a short time frame. Our collaboration with Akash Digital TV is a pivotal moment in this journey.”
Akash Digital TV CEO Dr Tariq Alam added, “Akash Digital TV aims to provide the Bangladeshi audiences the same world class standards in terms of performance, services and user experience and access to quality premium content as subscribers of Tata Play Binge experience in India. To have Tata Play as our technology and Strategic (Knowledge) partner will guarantee that this objective is met and will ensure our ability to always provide comprehensive value to our customers.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
