iWorld
Tata Open Maharashtra onboards ShareChat, Moj to promote tournament
Mumbai: The Tata Open Maharashtra on Tuesday announced its partnership with social media platform ShareChat and short video app Moj. The tennis tournament has started at Balewadi Stadium in Pune on 31 January and the event will go on till 6 February.
This partnership will allow ShareChat and Moj communities to access engaging content around the sport, with a special category titled ‘Tata Open Maharashtra’ to be created under the sports tab in ShareChat, said the statement.
Tata Open Maharashtra tournament director Prashant Sutar said that the partnership will aim to reach out to a much larger audience, especially millennials and Gen Z. “The tournament has always attracted the audience with the participation of top names from the world and enjoys a great viewership in India. We are delighted to have a partnership with ShareChat and Moj for creating exciting content around the tournament to engage more audience,” he added.
The fourth edition of Tata Open Maharashtra is organised by the Maharashtra State Lawn Tennis Association. Star Sports Select channel and Disney+ Hotstar are broadcasting the tournament on its network.
“We are delighted to partner with Tata Open Maharashtra and give ShareChat and Moj communities the opportunity to witness a prominent tennis tournament. ShareChat & Moj are the perfect platforms to revel in sports and connect with tennis fans pan India,” commented ShareChat and Moj senior director of content strategy and operations Shashank Shekhar.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
