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Tata Open Maharashtra onboards ShareChat, Moj to promote tournament
Mumbai: The Tata Open Maharashtra on Tuesday announced its partnership with social media platform ShareChat and short video app Moj. The tennis tournament has started at Balewadi Stadium in Pune on 31 January and the event will go on till 6 February.
This partnership will allow ShareChat and Moj communities to access engaging content around the sport, with a special category titled ‘Tata Open Maharashtra’ to be created under the sports tab in ShareChat, said the statement.
Tata Open Maharashtra tournament director Prashant Sutar said that the partnership will aim to reach out to a much larger audience, especially millennials and Gen Z. “The tournament has always attracted the audience with the participation of top names from the world and enjoys a great viewership in India. We are delighted to have a partnership with ShareChat and Moj for creating exciting content around the tournament to engage more audience,” he added.
The fourth edition of Tata Open Maharashtra is organised by the Maharashtra State Lawn Tennis Association. Star Sports Select channel and Disney+ Hotstar are broadcasting the tournament on its network.
“We are delighted to partner with Tata Open Maharashtra and give ShareChat and Moj communities the opportunity to witness a prominent tennis tournament. ShareChat & Moj are the perfect platforms to revel in sports and connect with tennis fans pan India,” commented ShareChat and Moj senior director of content strategy and operations Shashank Shekhar.
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Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
