DTH
Tariffs for CAS areas: Trai seeks industry feedback
NEW DELHI: The broadcast regulator is at it again — issuing another set of consultation paper on cable TV prices for CAS areas.
The Telecom Regulatory Authority of India (Trai) today floated a paper on amendments to the tariff order for CAS areas asking stakeholders whether the regulator should fix the maximum retail prices (MRPs) of TV channels, amongst other things.
The last date for the industry to give feedback is 5 July 2006, the day when the government is supposed to revert to the Delhi High Court on the status of CAS rollout in Kolkata, Delhi and Mumbai.
Pointing out that the latest initiative is at he behest of the industry, Trai said, “Several stakeholders (had) suggested fixation of ceilings for individual channels. Since this is at variance with the earlier decision of Trai, it was considered appropriate to undertake a fresh consultation on the specific issues of regulation of tariff in CAS areas.”
A Trai, official, however, denied that these consultation papers would any way affect a court case on CAS or that it would give the government some breathing space when it updates the judiciary on CAS’ rollout plans.
“The issue of consultation papers and government’s stand on CAS are different matters,” the official stressed, refusing to expand any further.
On 10 March 2006, the Delhi High Court had directed that CAS be implemented in three cities within a month’s time after being petitioned by a group of MSOs.
Subsequently, the I&B ministry had held a series of meetings with industry stakeholders and consumer groups and had submitted to the court that for an effective rollout of CAS an additional 265 days were needed.
The court, after making clear its disapproval of such suggestions and penalizing the ministry Rs. 100,000 (RS 1 lakh) for delay, asked the government to come back with a final implementation plan by 5 July.
The regulator’s fresh consultation paper covers the following issues:
i) Should Trai fix the maximum retail price for each individual channel?
ii) If so, what should be the methodology and principles to be adopted for the same?
iii) Should Trai promote individual choice of channels by fixation of the maximum price as a percentage of the average price of a channel in a bouquet and, if so, what should be this percentage?
(iv) If the individual MRPs are fixed by Trai, along with a formula as indicated, should TRAI also regulate the maximum permissible discount for the bouquet of channels? If so what should be the discount and what are the principles on which this should be calculated?
(v) The choice of the precise option out of the several alternatives to regulate prices in a CAS environment.
DTH
DD Free Dish e-auction heats up with 26 MPEG-2 slots sold in two days
Hindi movies, GEC and news dominate; Star Utsav Movies tops Day 2 at Rs 213.45 crore
MUMBAI- The bidding war on DD Free Dish is turning into a blockbuster and the slots are selling faster than popcorn at interval. Prasar Bharati’s 8th annual MPEG-2 e-auction delivered another strong day on Tuesday, with 18 more channels securing spots across movies, regional music and news buckets, taking the two-day total to 26.
Day 2 belonged to the movies and news categories. In Bucket A (Hindi Movies), Star Utsav Movies led the pack at Rs 213.45 crore, pipped only narrowly by Zee Action at Rs 213.4 crore. Goldmines landed at Rs 13.35 crore and Zee Anmol at Rs 13.3 crore, showing razor-thin price bands and fierce competition. Bucket B saw Zee Bioscope top at Rs 10.6 crore, Bhojpuri Cinema Rs 10.5 crore, B4U Bhojpuri Rs 10.2 crore, while Showbox, Unique TV and B4U Music each closed at Rs 10.25 crore.
News channels in Bucket C stayed tightly bunched: NDTV, Aaj Bharat, Zee News and India TV all secured slots at Rs 8.6 crore, with News Nation and ABP News slightly higher at Rs 8.65 crore. Bucket D rounded out with Russia Today at Rs 9.75 crore and GTC Punjabi at Rs 7.92 crore.
Day 1 had already set a premium tone, with eight slots snapped up – six in Bucket A+ (Hindi/Urdu GEC, starting reserve Rs 15 crore) and two in Bucket A (Hindi/Urdu Movies, starting Rs 12 crore). Sony PAL topped Day 1 winners at Rs 16.55 crore, Star Utsav Rs 16.25 crore, Shemaroo TV Rs 16.35 crore, Zee Anmol, Colors Rishtey and Sun Neo at Rs 16.40 crore each. Sony WAH took a Bucket A slot at Rs 13.95 crore and Zee Anmol Cinema at Rs 13.45 crore.
The surge reflects broadcasters’ hunger for DD Free Dish’s estimated 43–45 million rural and semi-urban households, where Hindi GEC and movies remain advertising goldmines.
The auction runs under the revised E-auction Methodology 2025 (amended 9 January 2026), with escalating reserves – Round 2 Bucket A+ at Rs 16 crore, Round 3 Bucket A at Rs 13 crore – and stricter eligibility to weed out speculative bids. Channels must be operational, available in the relevant language, and already carried on at least one private DTH, DD Free Dish or registered MSO.
With premium genres flying off the shelf, the coming rounds will test how deep pockets really are as reserves climb and tactical down-bidding gets harder. In India’s largest free-to-air universe, these auctions aren’t just about slots – they’re about who gets to stay on the screen that reaches deepest into the heartland.
