News Broadcasting
Tam issues riposte to MRUC’s initiative on TV ratings system
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MUMBAI: Last week, the Media Research Users Council (MRUC) held its first ever TV User Body Meet in Mumbai in order to discuss the need for a better television ratings system in the country. Lintas Media Services director Lynn de Souza had stressed that the debate was “not for or against Tam,” but more about what the industry needed at this point in time, which was basically a ratings system that could keep pace with the changing viewing habits. |
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However, Tam has issued a riposte to MRUC’s initiative stating, “If MRUC really wanted to address these concerns, they should have invited Tam. We would have gladly participated and contributed towards a healthy and a well informed discussion.”  Interestingly, at MRUC’s meet, the question was popped by a media professional whether anyone from Tam was present there to present their views and counterpoints to what was being discussed. De Souza replied that they had deliberately left out the concerned parties (Tam and aMap). |
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Some of the key statements from the ‘Communications Desk’ of Tam Media Research with the backdrop of the MRUC initiative last week are presented below:
The communiqué further states that the key objective of Tam is to help its clients (the industry) take effective media decisions. Tam will continue to be the the ‘Intelligence Provider’ for the entire media industry. |
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
