News Broadcasting
Tam India’s paper wins accolades at Esomar conference
MUMBAI: Tam India has reason to celebrate. At the fourth Esomar Asia Pacific Conference which concluded yesterday in Shanghai, Tam’s paper on Product Placement was selected as the best paper amongst the 22 papers presented from across the region.
The announcement was made by Nestle – Switzerland head market intelligence and Esomar president Fredrik Nauckhoff.
TAM VP Atul Phadnis and S-Group marketing manager Akash Chawla at the Esomar conference in Shanghai The paper titled ‘Evaluating Soft Brand Advertising on Television’ was a joint effort from two of Tam’s divisions – Adex India and the S-Group.
For the best paper slot Tam competed with other research and strategy papers from Japan, China, Hong Kong, Australia and New Zealand and shared the honors with another paper from Hong Kong. By virtue of being the best paper in this conference, Tam’s paper automatically qualifies for the Annual Esomar ‘John and Mary Goodyear Award’ which will be announced later this year.
The winning paper deals with monitoring techniques for Product Placement within TV programs and sports telecasts that have been developed indigenously by Adex India as also the fusion of this data with peoplemeter viewership data which has been brought about by the S-Group.
The paper was presented in Shanghai by TAM VP Atul Phadnis and S-Group marketing manager Akash Chawla.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
